Plastic card printing is becoming more popular than ever with companies choosing to offer loyalty cards, gift cards and keytags. It is up to the graphic designer to create artwork that will produce a final product that the client will be happy with. Setting up digital artwork to print on plastic can be a daunting task.

Some basic things to remember when creating artwork for any kind of print project are: saving the digital file out as a 300 dpi CMYK file and supplying any fonts or placed images used in creating the artwork. Supplying your printer with all of the elements needed to complete the production process will make the card project run smoother and keep your completion date on target.   Read more →

It seems like every retail store that you walk into offers plastic gift cards. Other than looking more legitimate and professional than hand written paper gift certificates, do you ever wonder why so many businesses are now offering plastic cards?There are a few obvious reasons for you to invest in such a card program. The gift card itself is visual reminder of your company. It puts your logo where the client will see it everyday when they open their wallet or purse. Gift cards are also an easy purchase for clients buying presents for friends or family members that don’t normally visit your business.   Read more →